Abu Dhabi (WAM)
His Highness Sheikh Khalid bin Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Chairman of the Executive Council of the Emirate of Abu Dhabi, launched the new vision and strategy of the Abu Dhabi Media Network, during a ceremony organized by the network, yesterday in the Abu Dhabi National Theatre.
During the launching ceremony, His Highness witnessed a detailed presentation of the network’s new vision and strategy, which is based on public service axes, with the aim of strengthening the public media landscape and providing quality educational content that enriches social knowledge and works towards accelerating the growth of the knowledge economy across all radio, television, print and digital media platforms affiliated with the network by providing educational and entertaining content that reaches all members of society. The ceremony was attended by His Highness Sheikh Zayed bin Hamdan bin Zayed Al Nahyan, Chairman of the National Media Bureau.
The new media system in the emirate is based on a series of strategic foundations, the most important of which is to enhance meaningful media content, which emulates the development and progress of the United Arab Emirates in various vital areas and reflects the values ​​of the United Arab Emirates . Emirati identity and national achievements, and consolidates its position regionally and internationally.
The strategy includes the launch of the “Al-Ittihad News Center”, which will operate as a unified and integrated news center in several languages, and aims to provide local and international news content with professionalism and high accuracy that keeps pace with the development process . witness the country and regional and global developments, while providing 24-hour specialized bulletins in various areas including markets, finance, business, economic affairs and the sports sector, in accordance with the best advanced practices in media monitoring. The strategy also includes publishing the Al-Ittihad newspaper in Arabic and English, updating its design in accordance with the highest international media standards, in addition to developing the media content of the network’s channels by preparing of a package of various programs that suit the tastes and ambitions of different segments of society in an innovative and interactive way.
The new strategy also focuses on the issues of women and the family, developing the content of the magazine “Zahrat Al Khaleej”, in Arabic and English, to keep pace with the journey of women in the Emirates and the Arab world, and the ambitions and achievements they have achieved at personal, societal and national levels.
On the other hand, the strategy will focus on providing rich, targeted and varied content in Arabic and English, aimed at children, through the magazine and channel “Majid”, in which this content is based on our authentic national values, and aims to spread scientific knowledge and increases people’s passion for learning, knowledge and research. Children by designing games and applications for smartphones. The strategy also included developing the radio network through broadcasting in Arabic, English and Hindi, and launching a diverse suite of radio programs so that all radio channels cover the six axes of “news, children, sports, Emirati business, entertainment, education and knowledge”. ”, via radio channels, digital platforms and communication tools. Social.
On this occasion, His Highness Sheikh Khalid bin Mohammed bin Zayed Al Nahyan emphasized the strategic importance that the wise leadership attaches to the media sector for its active role and crucial participation in supporting the process of progress and prosperity that the country has witnessed in recent years been. past fifty years. His Highness pointed out that the launch of the Abu Dhabi Media Network in its new form will realize this vision, and aims to prepare national competencies to participate in building a comprehensive and integrated national media system that will be an essential partner development and a tributary of support to the national process, through the achievement of long-term strategic goals and national priorities, in a manner that keeps pace with sustainable development trends. Highlighting the importance of the media and their crucial role in raising social awareness, His Highness stressed the need to build strong and creative media bases for the next phase, to keep pace with the latest technological developments and trends in the field of artificial intelligence in new media. on the importance of investing in preparing conscious, educated and inspired Emirati media executives to lead the media sector in the future.
Zayed bin Hamdan bin Zayed: A qualitative leap and an important step in the development process of the national media system
For his part, His Highness Sheikh Zayed bin Hamdan bin Zayed Al Nahyan, Chairman of the National Media Office, emphasized that this qualitative shift witnessed by the Abu Dhabi Media Network is within the framework of providing an important step to the national media in the UAE. in the process of developing the national media system, in a manner that reflects the UAE’s approach. On the journey of construction and development, highlighting achievements, human values ​​and ambitions for the future.
His Highness pointed out that the continuous development and modernization witnessed by media institutions in the country reflects the importance of providing media content that expresses the specificity of Emirati society and its cultural and social heritage, and at the same time keeping pace with technical developments and the communications and information technology revolution, and wish those in charge of Abu Dhabi Media Network all the best and success in their new step, and achieving the desired goals in creating advanced and comprehensive national media content.
The new transformation of the Abu Dhabi Media Network, which is affiliated with the Abu Dhabi Media Office, aims to launch an interactive national media system that serves the objectives of the state, keeps pace with rapid developments in the media sector and focuses on effective communication with the public locally, regionally and internationally, through the preparation of various media materials that reflect the values ​​of… Serving the heritage of Abu Dhabi and the UAE, and the aspirations of all members of society. also aims to consolidate the values ​​of coexistence, community cohesion, interaction and communication with the public with high efficiency. In its new form, the network will use advanced infrastructure and technology, meeting the highest international standards, to produce various programs that combine education, awareness and entertainment and in line with different age groups, raising the aspirations of the future generation are harmonized. and working to develop media materials and news programs for non-Arabic speakers.
history
The launching ceremony, which was attended by Their Highnesses Sheikhs, Their Excellencies and Excellencies, heads and undersecretaries of local and federal departments, and a number of senior officials, included an overview of the history of the establishment of the network, since the opening of “Abu Dhabi Radio” in 1969, the start of television broadcasts on the Abu Dhabi Channel in black and white, and the publication of the first issue of the newspaper “Abu Dhabi Radio”. Al-Ittihad” the same year, and switched to color broadcasting in 1974.
