Alphabet’s Google (GOOGL.O) on Wednesday launched Pixel 8 smartphones and a brand new smartwatch that extra deeply combine synthetic intelligence (AI) know-how into the corporate’s client devices.
Google’s flagship Pixel smartphone has a fraction of Apple’s (AAPL.O) iPhone gross sales, however is designed to showcase how Android merchandise are pushing the boundaries of accessible know-how. Pixels are fashionable amongst images fanatics and customers preferring Android devices with out modifications by different cellphone makers.
Google has expanded the Pixel lineup with its newest cellular processor, Tensor G3. Google’s new customized chip has extra AI and machine studying capabilities, permitting customers to course of extra knowledge on-device and within the cloud.
The AI options might assist with images, summarizing internet pages and blocking spam calls, executives mentioned Wednesday on the Made by Google occasion in New York.
The dearer Pixel 8 Professional incorporates a Thermometer app to measure physique temperature, topic to approval by the Meals and Drug Administration.
Beginning costs are $699 for the Pixel 8 and $999 for the Pixel Professional 8, $100 greater than the earlier era fashions. They are going to be accessible from October 12.
“Google was clearly targeted on getting the cellular AI message throughout at at present’s occasion and having AI on the gadget/shopper can be a key subject for the business going ahead,” mentioned IDC analyst Ryan Reith.
“If backed by robust advertising, Google might generate higher market share with this lineup, particularly within the US”
Final month, Apple launched a brand new collection of iPhones with a brand new titanium casing, a quicker chip and improved online game playability.
The largest shock with the iPhone 15 was that Apple did not elevate costs, reflecting the worldwide smartphone hunch.
In keeping with IDC, Google Pixel ranks twelfth globally by way of shipments, with a 0.9% share.
The newest updates might make Pixel telephones extra engaging to customers this vacation season.
In keeping with IDC, the US is the most important market, accounting for about 39% of Pixel’s international shipments, adopted by Japan with 29% and the UK with 9%.
Google has additionally introduced plans so as to add generative AI capabilities to its digital assistant, permitting it to do issues like assist individuals plan a visit or make amends for emails and ask follow-up questions.
The corporate launched Google Watch 2, an improve to the primary smartwatch launched in October 2022, beginning at $349. It would have a digital crown and superior well being monitoring options powered by AI.
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