DUBAI, September 25, 2023 (WAM) – In a collection of dialogues held on the inaugural Youth Media Discussion board organized as we speak by the Dubai Press Membership, main figures from the Arab media and cinema sectors explored the way forward for content material within the ever-evolving world. digital world. The discussions delved into matters reminiscent of how the mixing of latest media can enhance the standard of content material within the area and the way Arabic movies can achieve worldwide recognition.
In a session titled “What does it take for an Arabic movie to win an Oscar?” Arab filmmakers outlined the essential want for content material that precisely displays the truth, customs, traditions and life-style of the area. Moderated by famend Emirati movie producer Buthaina Kazim, founding father of Cinema Akil, the session featured an insightful dialog with director and producer Abdullah Boushehri and Emirati director and producer Nahla Al Fahad. Individuals emphasised the significance of efficient promoting and media advertising in reaching worldwide fame and prestigious awards such because the Oscars.
Ali Jaber, dean of the Mohammed Bin Rashid Faculty for Communication on the American College in Dubai, highlighted the growth in drama manufacturing within the Arab world. He attributed this rise to digital platforms reminiscent of Shahid, Netflix and Amazon which have reworked the manufacturing panorama. Jaber famous that platforms like Shahid and Netflix have made substantial investments to extend their aggressive benefit and develop their subscriber base, with manufacturing prices for a single episode rising exponentially to $500,000.
Founder and Chairman of Al Sayegh Media Group, Abdullatif Al Sayegh, shared his experiences of navigating the transition from authorities media to the non-public sector when he based a profitable firm in 2010 amid the worldwide monetary disaster. He attributed his success to a reliable workforce and a transparent technique, emphasizing that the workforce is all the time the important thing to management success.
One other session targeted on the synergy between social media and conventional media platforms for selling enterprise concepts. Mohammad Al Sahlawi, co-founder of Flat 12; Khalifa Al Muhairi, entrepreneur; Hessa AlJessmi, co-founder of DubaiFoodBabes; and Deenah Al Hashemi, Founder and CEO of Sxill Lab, participated in discussions moderated by Shaima Al Suwaidi, Director of Model Dubai. They famous that the standard of content material used to ship messages to the audience is essential to selling their enterprise and sharing their success tales.
Al Suwaidi stated the session was a part of Model Dubai’s efforts to help members of the ‘Proudly from Dubai’ initiative, which goals to inform the success tales of progressive corporations born and initiated in Dubai.
In a session titled ‘New Technology / Outdated Technology’, author Dr. Mohammed Al Nughaimish on the media flows most popular by totally different generations. For instance, Technology X confirmed various preferences, together with conventional media reminiscent of newspapers, tv and radio, in addition to books. In distinction, the present era primarily views social media as their principal supply of data and information, he notes.
The session, moderated by content material creator Ahmed Al Marzouqi, additionally mentioned the position of print media in enhancing content material on social media platforms and the way famend media establishments are utilizing synthetic intelligence to enhance their content material creation processes.