DUBAI, September 21, 2023 (WAM) — HH Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of Dubai Media Council (DMC), immediately unveiled the brand new technique and company identification of Dubai Media Included (DMI). authorized .
This transfer, aimed toward enhancing the group’s means to maintain tempo with the newest business and technological shifts and growing its competitiveness in a altering atmosphere, is consistent with DMI’s long-term blueprint for growth.
DMI’s new technique and company identification span all sectors of the enterprise, together with print, radio, TV and digital platforms, and help Dubai’s plan to additional consolidate its standing as a regional media and enterprise centre.
Talking on the assembly of the Dubai Media Council chaired by HH Sheikh Ahmed bin Mohammed, held on Thursday on the DMI Information Middle in Dubai Media Metropolis, Sheikh Ahmed stated DMI’s strategic growth is consistent with the imaginative and prescient of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, to extend the competitiveness of Dubai’s media business to a stage commensurate with its standing as a worldwide financial heart and Arab media capital. “This imaginative and prescient has fostered a spread of initiatives and initiatives which have remodeled regional media and elevated Dubai’s world media standing,” he added.
“Underneath the management of His Highness Sheikh Mohammed bin Rashid, our goal is to foster a progressive media atmosphere that not solely earns the general public’s belief but additionally contributes considerably to the nation’s sustainable growth journey. In devising DMI’s new technique, we positioned the utmost significance on nurturing younger, extremely competent nationwide leaders who can drive new initiatives and lay the muse for development and transformation. We goal to make DMI one of many main media corporations within the Arab world,” stated Sheikh Ahmed.
He additional stated that DMI would obtain all of the help mandatory to attain its goals. “We are going to intently monitor the achievement of our goals, assess efficiency and monitor progress in the direction of reaching the precise goals set out in our strategic motion plan. We enormously admire the efforts of Dubai’s media pioneers, whose contributions have helped our media establishments set excessive requirements of excellence,” he added.
The assembly was attended by Mona Al Marri, Vice Chairman and Managing Director of Dubai Media Council, and Board Members Mohammed Sulaiman Al Mulla, Malek Sultan Al Malek; Dr. Abdulla Al Karam; HYounes Al Nasser; and Nehal Badri, Secretary Basic of the Council.
Mona Al Marri reaffirmed the Council’s dedication to supporting DMI in realizing its technique and acknowledged: “The Dubai Media Council is steadfast in implementing the directives of Sheikh Ahmed bin Mohammed, enabling DMI to additional its mission to satisfy. We’re working intently with DMI to make sure the profitable execution of the technique inside the set timeframe.”
She additional stated that DMC below the management of Sheikh Ahmed bin Mohammed has solid partnerships with stakeholders from throughout the sector to develop a complete media technique for the emirate. This consists of extremely focused efficiency indicators for media establishments. These joint efforts goal to strengthen the competitiveness of media establishments at native, regional and world ranges, she famous.
In the meantime, Mohammed Sulaiman Al Mulla famous that the brand new technique will likely be applied by a complete plan masking all sectors of DMI. Nurturing nationwide expertise and equipping them with the abilities required to attain world benchmarks of excellence stays one of many organisation’s key focuses. He additionally introduced that Emirati and Arab media personalities will contribute to DMI’s efforts to lift the profile of its channels and develop packages that mirror the brand new company identification. He highlighted DMI’s dedication to working on a powerful enterprise basis, growing the group into a number one model and increasing its viewers base.
He additionally stated the brand new technique will place a powerful emphasis on strengthening Dubai TV’s native model profile by the Sama Dubai channel. As well as, Dubai TV will proceed to showcase Dubai’s achievements to the world and enhance its standing as a worldwide financial heart by artistic content material.
The newly outlined technique integrates a number of packages and initiatives, that are synergistically aligned with Dubai’s standing as a worldwide media hub. The technique goals to develop aggressive and internationally standardized media companies that promote business goals whereas preserving native cultural values. Finally, the brand new DMI technique seeks to information the group’s transformation right into a revenue-generating entity that contributes to the emirate’s GDP and the expansion of its very important sectors.
DMI will announce the main points of its new technique on the twenty first Arab Media Discussion board beginning on September 26.
