“Okay Magnificence on Dubai”, the primary multi-brand Korean premium cosmetics retailer within the UAE, has opened its doorways on the primary ground of Burjuman Mall. The shop guarantees to redefine magnificence within the area with a curated collection of premium Korean cosmetics, backed by assist from the Korean Ministry of Well being and Welfare and the Korea Well being Trade Growth Institute.
The opening ceremony was graced by esteemed friends, together with Ryu Je Seung, Ambassador of the Republic of Korea to the United Arab Emirates; Moon Byung Jun, Consul Normal of the Republic of Korea in Dubai; Lee Younger Ho, basic supervisor of the Korea Well being Trade Growth Institute in Abu Dhabi; Yang Ki Mo, Regional President of KOTRA MENA Headquarters Dubai within the UAE; Mohammad Al Kassim, Director of Funding Attraction, Dubai Chamber of Commerce and Trade; influential figures from the UAE enterprise group, cosmetics distributors and outstanding influencers who will play a central function in selling the manufacturers.
Dubai, with its cosmopolitan environment and expats making up greater than 80 p.c of the native inhabitants, presents a vibrant marketplace for premium cosmetics. In a metropolis the place buying malls are the middle of every day life, the strategic placement of “Okay BEAUTY ON” inside Burjuman Mall makes it simply accessible to a big goal group, together with the thriving youth inhabitants, workplace goers and residents linked by the shops of the town. in depth metro community.
As the sweetness business continues to thrive within the dynamic metropolis of Dubai, “Okay Magnificence on Dubai” guarantees to set new requirements in premium cosmetics, with a singular mix of high quality merchandise and immersive cultural experiences.
Lee Younger Ho, Managing Director of Korea Well being Trade Growth Institute (KHIDI) UAE, mentioned: “The robust curiosity in Korean Wave, resembling Okay-POP and Okay-Drama, world wide can also be increasing to the markets within the Center East and UAE, and the opening of the Korean cosmetics promotional retailer at Burjuman Mall in Dubai, UAE, will result in the growth of Korean cosmetics exports to the UAE and MENA (Center East and UAE) markets North-Africa).
“We’re very excited to launch ‘Okay Magnificence on Dubai’,” mentioned CEO Ms. Jung Sook Chun. “I imagine that ‘Okay-Magnificence On’ is greater than only a beauty retailer; it’s a cultural middle the place we’ll host numerous occasions to advertise Korean tradition and foster a deeper reference to the area people. Our imaginative and prescient goes past solely magnificence; it is about sharing the essence of Korean tradition with Dubai.”