On World Smile Day®, Colgate launches its #FreeYourSmile marketing campaign by updating its brand to rejoice all smiles
The Colgate Smile Examine 2023 discovered that as many as 94 p.c of respondents within the Asia Pacific area want to smile extra freely. Taiwan tops the listing, alongside the Philippines and Thailand, the place an amazing 98 p.c stated they’d smile with out reservation.
The survey additionally reveals that 93 p.c of Taiwanese really feel they’ve the liberty to smile every time they need – slightly below the Asia Pacific common of 95 p.c – with nearly one in two (47 p.c) has ever skilled circumstances the place this occurred. really feel dangerous about their smile.
The primary survey, carried out by analysis agency Pureprofile in August-September 2023, surveyed greater than 4,000 people aged 16 to 55 throughout eight Asia-Pacific markets, particularly Taiwan, Australia, Singapore, Malaysia, Hong Kong, Philippines, Thailand and India. Greater than 500 folks have been interviewed in Taiwan.
Moreover, as a part of #FreeYourSmile, Colgate is introducing a Smile Generator AI device at colgate.com/yourcolgatesmile, encouraging everybody to create their private Colgate smile on TikTok and Instagram and unfold the message of celebrating all smiles.
Yves Briantais, Government Vice President, Advertising and marketing Asia Pacific, Colgate-Palmolive stated, “Smile disgrace is especially prevalent in Asia-Pacific and this wants to vary. At Colgate, we’re on a mission to free folks from the constraints of… Smile disgrace to actually embrace their very own distinctive smile. We consider manufacturers have the ability to problem unrealistic magnificence requirements and promote authenticity. This World Smile Day®, Colgate is main the best way by celebrating all smiles.”
80 p.c of Taiwanese consider manufacturers ought to play a task in tackling this downside Smile disgracein line with the Colgate Smile Examine 2023.
After they can smile freely, Taiwanese folks report feeling extra relaxed about themselves, whereas others say they really feel extra assured. Scientific analysis even helps the concept that smiling has a optimistic affect on psychological well being. Socially, smiling is a robust device for fostering bonds and constructing belief by making an enduring optimistic impression on others[1].
Smile disgrace Maybe not a well-known time period for a lot of. It consists of the emotions of disgrace, self-consciousness, or insecurity relating to one’s smile. The 2023 Colgate Smile Examine discovered {that a} vital 62 p.c of Taiwanese are into the idea Smile disgrace
4 in 5 Taiwanese suppose it’s protected to speak about Smile disgracewith the understanding that society is more and more accepting of open and trustworthy conversations about such matters, and the way this may negatively affect an individual.
Shauna Lee, Senior Model Supervisor, Taiwan, Colgate-Palmolive, “It’s great for us to note that they’ve skilled this personally Smile disgrace or not, Taiwanese residents largely agree with the idea. As social media continues to play an plain function in the best way we choose magnificence, we hope right now’s initiative will spark extra conversations to fight magnificence points. Smile disgraceand assist all of Taiwan liberate their individually lovely smiles.”
Smile disgrace is related to completely different traits in several markets, reflecting differing perceptions of what makes an attractive smile. In Taiwan that’s a very powerful issue Smile disgrace is often related to the colour of an individual’s tooth.
The Colgate Smile Examine 2023 additionally discovered that in Taiwan, social norms have the best affect on those that fear about their smile. Along with worrying about others’ feedback about their smile, 37 p.c level to social media influences pressuring them with the concept that an individual wants good tooth to smile confidently.
For extra info, go to colgate.com/yourcolgatesmile
Hashtag: #Colgate
The writer is solely liable for the content material of this announcement.
About Colgate-Palmolive Firm
Colgate-Palmolive Firm is a caring, modern development firm reimagining a more healthy future for all folks, their pets and our planet. Targeted on oral care, private care, dwelling care and pet vitamin, they promote their merchandise in additional than 200 nations and territories underneath manufacturers corresponding to Colgate, Palmolive, Hill’s Science Food regimen and Hill’s Prescription Food regimen. We’re acknowledged for our management and innovation in advancing sustainability and neighborhood well-being, together with our achievements in lowering plastic waste and selling recyclability, conserving water, conserving pure sources and bettering the kids’s oral well being by means of the Colgate Vivid Smiles, Vivid Futures program, which has reached greater than 1.4 billion youngsters since 1991. Our product vary is designed for everybody to discover a strategy to get the smile they need.
