Arçelik Hitachi unveils ‘The Artwork of Ease’ international marketing campaign: bettering buyer connections throughout generations

Arçelik Hitachi unveils ‘The Artwork of Ease’ international marketing campaign: bettering buyer connections throughout generations

BANGKOK, THAILAND – Media OutReach – September 29, 2023 – Arçelik Hitachi House Home equipment introduces at present “The artwork of comfort”, the brand new advertising marketing campaign that accompanies each era in direction of a simple and peaceable residence life by way of ‘Hitachi’s’ residence equipment options. The brand new marketing campaign embodies Japan’s cautious consideration to element in design, emphasizing trendy aesthetics whereas rising performance for everybody’s each day lives.

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The idea of “The artwork of comfort” arises from the quickly altering world. Right now, metropolis dwellers are nonetheless immersed in a fast-paced and hectic way of life, typically all day lengthy. It’s a widespread want for them to have entry to a quiet and protected setting the place they will calm down and attempt for long-term stability. Hitachi’s dedication to bettering its residence home equipment goes past merely incorporating new improvements and cutting-edge expertise into its product portfolio. It includes the combination of quintessential Japanese ideas, rooted in thoughtfulness and customer-oriented design. This harmonious integration permits Hitachi merchandise to operate as important way of life merchandise to ease clients’ each day lives and supply them with the sense of comfort they want.

Amid the ever-changing enterprise panorama, Arçelik Hitachi House Home equipment not solely maintains its success within the present markets, particularly within the Asia Pacific and Center East areas, but additionally actively seeks new alternatives. With the brand new advertising technique, the model’s objective is to supply high quality merchandise that folks can be pleased with. To realize this, the corporate employs a strategic communications strategy worldwide, geared toward participating and impressing at present’s clients, and rising model consciousness and engagement.

Mr. Zafer Ustuner, Chief Government Officer of Arçelik Hitachi House Home equipmentrevealed: “We strongly consider that the launch of the worldwide marketing campaign – ‘The artwork of comfort’ can be a outstanding step in bridging Hitachi to shoppers. Going ahead, Hitachi’s new merchandise will align with the path of this marketing campaign, with an emphasis on each offline and on-line communication actions. Our objective is to develop our shopper attain by leveraging Hitachi’s new merchandise and consumer-centric strategy, complemented by Arçelik’s strong manufacturing and innovation capabilities.”

With Hitachi’s new marketing campaign “The artwork of comfort”Arçelik Hitachi House Home equipment additionally introduces revolutionary applied sciences and merchandise to the market. The intention is to encourage design improvements that align with the worldwide marketing campaign’s theme: simplicity and practicality for on a regular basis life.

One of many outstanding merchandise is the modern and trendy Luxurious French backside freezer with 4 doorways fridge. Designed to maintain meals contemporary, tasty and wealthy in vitamins, the mannequin comes with the Selectable Zone characteristic, which permits personalized settings based mostly in your storage and way of life wants, whereas the vacuum compartment ensures your meals does not dry out and oxidize .

Furthermore, the brand new Hitachi Carbon Line fridges is a fusion of favor and performance. The versatile Contemporary Choose drawer permits you to customise your storage with adjustable temperature settings for greens and dairy/meat. The Encompass Air Cooling system retains meals more energizing longer, whereas separate temperature controls and a contemporary crisper lid make organizing a breeze. Hitachi Carbon Line fridges can be found worldwide (besides China).

Hitachi additional strengthens its management in washer design expertise to make sure shopper confidence. Wonderful and well-liked fashions embody: BD-D120XGV washer: a contemporary surprise with sensible features for environment friendly, simple and distinctive washing outcomes. It options Optimum Washing with 8 Sensible Sensing applied sciences, an computerized dosing system for exact dosing of detergent and material softener, a hygiene mode of 60 °C and Auto Self Clear for a spotless tub. Furthermore, the BD-100XFVEADM is one other mannequin outfitted with essentially the most full options, adopted by the brand new warmth pump dryer from Hitachi, TD-100XFVEM, with a contemporary design that fits each fashion of home and condominium residents. Utilizing exact steam and temperature settings, Steam & Put on expertise refreshes clothes and ensures wrinkle-free outcomes with out ironing. Because of this carrying your favourite shirts turns into a lot simpler!

Lastly, there’s one other product that resonates with the minimalism philosophy Hitachi light-weight vacuum cleaner, PV-XH3M, weighs just one.8 kg and has a powerful suction energy of as much as 170 W. Specifically designed inexperienced mild LED expertise makes mud seen and cleansing effectively no matter ambient lighting circumstances. With its auto-detection sensor, the vacuum cleaner can detect the ground materials and robotically modify the facility and rotation velocity of the comb. The patented rotating head makes it simple to wash corners, whereas the assorted equipment present choices for all of your cleansing wants, together with a motorized mattress brush. It’s simple to make use of and saves house together with the free-standing platform design, which permits all vacuum cleaner equipment to be saved clear and properly saved. The one-touch removing operate makes it simple to take away mud and dust.

For extra details about “The Artwork of Ease” marketing campaign, please go to our marketing campaign web site at

Hashtag: #ArtofEase #ArcelikHitachi

The writer is solely chargeable for the content material of this announcement.

About Arçelik Hitachi residence home equipment

Arçelik Hitachi House Home equipment was established on July 1, 2021 as a three way partnership between Arçelik AS and Hitachi International Life Options, Inc. for the manufacturing, gross sales and providers of Hitachi model family home equipment, together with fridges, washing machines and vacuum cleaners. worldwide (outdoors the Japanese market). Arçelik acquired 60% of the shares within the new firm, whereas Hitachi International Life Options, Inc. nonetheless owns 40% of the corporate’s shares. This three way partnership has mixed the experience and strengths of the 2 manufacturers, resembling R&D, buying and manufacturing methods, to optimize the three way partnership’s international provide chain and strengthen its aggressive place out there.

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