Transfer goals to extend the group’s potential to maintain tempo with the newest business and technological shifts
Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council (DMC), on Thursday accepted the brand new technique and company id of Dubai Media Included (DMI).
This transfer, aimed toward enhancing the group’s potential to maintain tempo with the newest business and technological shifts and growing its competitiveness in a altering atmosphere, is consistent with DMI’s long-term blueprint for improvement.
DMI’s new technique and company id span all sectors of the enterprise, together with print, radio, TV and digital platforms, and help Dubai’s plan to additional consolidate its standing as a regional media and enterprise centre.
Talking on the assembly of the Dubai Media Council chaired by Sheikh Ahmed bin Mohammed, which was held on the DMI Information Heart in Dubai Media Metropolis on Thursday, Sheikh Ahmed stated that DMI’s strategic improvement is consistent with the imaginative and prescient of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to extend the competitiveness of Dubai’s media business to a degree commensurate with its standing as a world financial middle and Arab media capital. “This imaginative and prescient has fostered a variety of initiatives and tasks which have reworked regional media and elevated Dubai’s international media standing,” he added.
“Underneath the management of Sheikh Mohammed bin Rashid, our goal is to foster a progressive media atmosphere that not solely earns the general public’s belief but in addition contributes considerably to the nation’s sustainable improvement journey. In devising DMI’s new technique, we positioned the utmost significance on nurturing younger, extremely competent nationwide leaders who can drive new initiatives and lay the muse for development and transformation. We goal to make DMI one of many main media firms within the Arab world,” stated Sheikh Ahmed.
He additional stated that DMI would obtain all of the help obligatory to realize its goals. “We’ll carefully monitor the achievement of our goals, assess efficiency and monitor progress in direction of reaching the precise goals set out in our strategic motion plan. We drastically admire the efforts of Dubai’s media pioneers, whose contributions have helped our media establishments set excessive requirements of excellence,” he added.
The assembly was attended by Mona Al Marri, Vice Chairman and Managing Director of Dubai Media Council, and Board Members Mohammed Sulaiman Al Mulla, Malek Sultan Al Malek; Dr. Abdulla Al Karam; HYounes Al Nasser; and Nehal Badri, Secretary Normal of the Council.
Al Marri reaffirmed the Council’s dedication to supporting DMI within the realization of its technique, stating: “The Dubai Media Council is steadfast in implementing the directives of Sheikh Ahmed bin Mohammed, enabling DMI to realize its mission to meet. We’re working carefully with DMI to make sure the profitable execution of the technique throughout the set timeframe.”
She additional stated that DMC underneath the management of Sheikh Ahmed bin Mohammed has solid partnerships with stakeholders from throughout the sector to develop a complete media technique for the emirate. This contains extremely focused efficiency indicators for media establishments. These joint efforts goal to strengthen the competitiveness of media establishments at native, regional and international ranges, she famous.
In the meantime, Mohammed Sulaiman Al Mulla famous that the brand new technique might be applied via a complete plan overlaying all sectors of DMI. Nurturing nationwide expertise and equipping them with the talents required to realize international benchmarks of excellence stays one of many organisation’s key focuses. He additionally introduced that Emirati and Arab media personalities will contribute to DMI’s efforts to lift the profile of its channels and develop programming that displays the brand new company id. He emphasised DMI’s dedication to working on a robust enterprise basis, growing the group into a number one model and increasing its viewers base.
He additionally stated the brand new technique will place a robust emphasis on strengthening Dubai TV’s native model profile via the Sama Dubai channel. As well as, Dubai TV will proceed to showcase Dubai’s achievements to the world and improve its standing as a world financial middle via artistic content material.
The newly outlined technique integrates a number of packages and initiatives, that are synergistically aligned with Dubai’s standing as a world media hub. The technique goals to develop aggressive and internationally standardized media providers that promote industrial goals whereas preserving native cultural values. In the end, the brand new DMI technique seeks to information the group’s transformation right into a revenue-generating entity that contributes to the emirate’s GDP and the expansion of its important sectors.
DMI will announce the main points of its new technique on the twenty first Arab Media Discussion board beginning on September 26.