- An organization in Greenland referred to as Arctic Ice harvests ice from the nation’s shrinking glaciers.
- The corporate sells the ‘purest ice on the earth’ to elite cocktail bars in Dubai to sit back drinks.
- Greenland’s ice sheet has been melting at an alarming charge lately.
Should you really belong to the world’s elite, you’ll be able to’t cool your drink with simply any previous ice cream. You want the ‘purest ice on the earth’, harvested instantly from the quickly melting glaciers in Greenland.
No less than that is what Arctic Ice, a startup based mostly in Greenland, hopes to faucet into when it begins promoting glacier ice to luxurious cocktail bars in Dubai.
“Our pure iceberg ice has little to no taste, so it doesn’t change the flavour of drinks because it melts, in contrast to ice created from faucet or mineral water,” in response to the Arctic Ice web site. “Moreover, its construction ensures it lasts longer in drinks, delivering a premium expertise in bars and eating places.”
The ice is extracted from icebergs which have “already naturally indifferent from the glacier and are floating within the Nuuk Fjord,” the corporate claims, making the environmental impression “very insignificant.”
It’s then shipped, nonetheless frozen, on cargo ships to Arctic Ice’s distribution associate, Pure Ice, in Dubai. The price for a luxurious bar to amass a bit of Arctic Ice glacier is unclear, as is the price of a single serving to sit back a cocktail.
Representatives for Arctic Ice and Pure Ice didn’t instantly reply to a request for remark from Enterprise Insider.
Based in 2022, Arctic Ice solely just lately shipped its first 20-ton cargo of ice to the United Arab Emirates, The Guardian reported. The challenge was began partially due to co-founder Malik V Rasmussen’s need to extend Greenland’s financial independence from neighboring Denmark, the outlet reported.
“In Greenland we make all our cash from fish and tourism,” Rasmussen advised The Guardian. “I have been wanting to search out one thing else that we will profit from for a very long time.”
Whereas Rasmussen insists the corporate has environmental sustainability in thoughts when doing enterprise, critics are uncertain whether or not that is doable given the catastrophic impression of the local weather disaster on Greenland’s iconic glaciers.
Researchers have indicated that Greenland’s glaciers are melting seven instances quicker than within the Nineties and have handed “the purpose of no return”, dooming the large ice sheet to vanish.
“Simply to know this 🙂 You ship ice cream from Greenland to Dubai? To make use of in drinks? What is the sustainable a part of that?” stated an Instagram commenter in a latest Arctic Ice put up.
“Disgrace on you for killing us all somewhat quicker,” stated one other. Nevertheless, responses to the corporate’s invoice have been restricted.
Arctic Ice is not the primary to return beneath hearth for utilizing glacier ice to chill drinks. Martha Stewart confronted sharp, however maybe justified, criticism final 12 months when she posted a photograph of a small glacier, captured floating close to a fjord in Greenland, that was used to chill her cocktails aboard a luxurious cruise.
“Martha, the ice caps are melting, do not put them in your drink,” stated one consumer within the feedback part.
Greta Thunberg, the environmental activist who has probably had nightmares about Arctic glaciers cooling the drinks of society’s elite, didn’t instantly reply to a request for remark from BI.