Dubai: Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council (DMC), on Thursday authorised the brand new technique and company identification of Dubai Media Integrated (DMI). This transfer, aimed toward enhancing the group’s capability to maintain tempo with the most recent trade and technological shifts and growing its competitiveness in a altering setting, is consistent with DMI’s long-term blueprint for growth. DMI’s new technique and company identification span all sectors of the enterprise, together with print, radio, TV and digital platforms, and assist Dubai’s plan to additional consolidate its standing as a regional media and enterprise centre.
Talking on the assembly of the Dubai Media Council chaired by Sheikh Ahmed bin Mohammed, which was held on the DMI Information Middle in Dubai Media Metropolis on Thursday, Sheikh Ahmed stated that DMI’s strategic growth is consistent with the imaginative and prescient of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to extend the competitiveness of Dubai’s media trade to a stage commensurate with its standing as a worldwide financial heart and Arab media capital. This imaginative and prescient has led to a collection of initiatives and tasks which have reworked regional media and elevated Dubai’s international media standing, His Highness stated.
Selling a progressive media setting
“Underneath the management of Sheikh Mohammed bin Rashid, our intention is to foster a progressive media setting that not solely earns the general public’s belief but in addition contributes considerably to the nation’s sustainable growth journey. In devising DMI’s new technique, we positioned the utmost significance on nurturing younger, extremely competent nationwide leaders who can drive new initiatives and lay the inspiration for development and transformation. We intention to make DMI one of many main media firms within the Arab world,” Sheikh Ahmed stated.
Sheikh Ahmed additional stated that DMI would obtain all of the assist vital to attain its goals. “We’ll intently monitor the achievement of our goals, assess efficiency and monitor progress in direction of attaining the precise goals set out in our strategic motion plan. We tremendously admire the efforts of Dubai’s media pioneers, whose contributions have helped our media establishments set excessive requirements of excellence,” he added.
The assembly was attended by Mona Al Marri, Vice Chairman and Managing Director of Dubai Media Council, and Board Members Mohammed Sulaiman Al Mulla, Malek Sultan Al Malek; Dr. Abdulla Al Karam; Younes Al-Nasser; and Nehal Badri, Secretary Common of the Council.
Creating a complete media technique
Mona Al Marri reaffirmed the Council’s dedication to supporting DMI in realizing its technique and said: “The Dubai Media Council is steadfast in implementing the directives of Sheikh Ahmed bin Mohammed, enabling DMI to additional its mission to satisfy. We’re working intently with DMI to make sure the profitable execution of the technique throughout the set timeframe.”
She additional stated that DMC beneath the management of Sheikh Ahmed bin Mohammed has cast partnerships with stakeholders from throughout the sector to develop a complete media technique for the emirate. This contains extremely focused efficiency indicators for media establishments. These joint efforts intention to strengthen the competitiveness of media establishments at native, regional and international ranges, Mona Al Marri famous.
Increasing the goal group
In the meantime, Mohammed Sulaiman Al Mulla famous that the brand new technique will probably be applied by means of a complete plan protecting all sectors of DMI. Nurturing nationwide expertise and equipping them with the talents required to attain international benchmarks of excellence stays one of many organisation’s key focuses. He additionally introduced that Emirati and Arab media personalities will contribute to DMI’s efforts to lift the profile of its channels and develop programming that displays the brand new company identification. He emphasised DMI’s dedication to working on a powerful enterprise basis, creating the group into a number one model and increasing its viewers base.
He additionally stated the brand new technique will place a powerful emphasis on strengthening Dubai TV’s native model profile by means of the Sama Dubai channel. As well as, Dubai TV will proceed to showcase Dubai’s achievements to the world and enhance its standing as a worldwide financial heart by means of inventive content material.
Integration of a lot of packages
The newly outlined technique integrates a number of packages and initiatives, that are synergistically aligned with Dubai’s standing as a worldwide media hub. The technique goals to develop aggressive and internationally standardized media providers that promote business goals whereas preserving native cultural values. Finally, the brand new DMI technique seeks to information the group’s transformation right into a revenue-generating entity that contributes to the emirate’s GDP and the expansion of its important sectors.
DMI will announce the main points of its new technique on the twenty first Arab Media Discussion board beginning on September 26.
