Model Dubai, the inventive arm of the Authorities of Dubai Media Workplace (GDMO), has partnered with the Dubai Tradition and Arts Authority (Dubai Tradition) to showcase the distinctive culinary creations of home firms from the ‘Proudly from Dubai’ community on the Competition ‘Al Marmoom: Movie within the Desert’.
The third version of the pageant, organized by Dubai Tradition on the Al Marmoom Desert Conservation Reserve from January 12 to 21, is a significant spotlight of the most recent winter marketing campaign #DubaiDestinations. The marketing campaign, delivered by Model Dubai, is a celebration of the locations, actions and points of interest that present unforgettable experiences within the colder months of the yr.
As a part of the partnership, 19 of Dubai’s best-loved homegrown eateries have arrange pop-ups, showcasing a wide range of their best-selling savory dishes, desserts and in style espresso blends on the ‘Proudly from Dubai Market’ throughout the pageant. Competition goers have the chance to take pleasure in a scrumptious vary of food and drinks, experiencing a variety of cuisines showcasing each native and worldwide flavours.
Shaima Al Suwaidi, Director of Model Dubai, mentioned: “Model Dubai is delighted to as soon as once more companion with Dubai Tradition to showcase F&B companies inside its ‘Proudly from Dubai’ community on the ‘Al Marmoom: Movie within the Desert’ pageant. Devoted to showcasing native and regional inventive expertise, the pageant supplies an excellent stage to extend the popularity of those promising homegrown firms and a possibility to boost their entrepreneurial journey and development by showcasing their distinctive merchandise and culinary creations . The pageant additionally supplies them with a platform to attach with Dubai’s culinary lovers and broaden their buyer base.”
Mouza Al Falasi, undertaking supervisor of the pageant ‘Al Marmoom: A Movie within the Desert’, highlighted Dubai Tradition’s dedication to increasing alternatives for filmmakers and the pageant’s function in offering a platform for creators to precise their various presenting works and tales to the group. “The pageant provides an distinctive expertise, fostering a inventive setting that brings collectively business professionals, evokes rising skills and introduces creators’ capabilities, concepts and various types in tackling social points.”
She expressed her pleasure on the participation of members of the ‘Proudly from Dubai’ community within the pageant and underlined Dubai Tradition’s dedication to supporting entrepreneurs by way of its packages and initiatives. She added: “The participation of homegrown firms within the pageant supplies a precious alternative to extend the visibility of their merchandise and enhance the probabilities of success for his or her initiatives.”
To simply discover the culinary choices throughout the pageant, Model Dubai has unveiled a brand new interactive information that includes all taking part retailers from the ‘Proudly from Dubai’ community.
The information, obtainable in each English and Arabic, could be considered through the next hyperlink: https://www.dubaidestinations.ae/guides/PDF/Proudly-From-Dubai-Market.pdf
‘Proud from Dubai’
‘Proudly from Dubai’, an initiative launched by Model Dubai to showcase the success tales of firms born and initiated in Dubai, goals to inform the story of innovation and creativity shaping Dubai’s rising enterprise and entrepreneurial tradition.
Competition ‘Al Marmoom: Movie within the desert’
The third version of the pageant showcases a various number of greater than 70 movies, starting from Emirati and GCC productions to works by Arab and worldwide filmmakers. Along with the movie screenings, there will probably be greater than 30 workshops, greater than 10 lectures and panel periods with main audio system, administrators and business specialists.
These periods delve into varied points of filmmaking, together with actor preparation, calculating movie prices, distinguishing scripts, and the artwork of cinematography, lighting, enhancing, and colorization.
The pageant additionally explores the complexities of documentary, brief and youngsters’s filmmaking, in addition to the importance of dubbing in each Arabic and worldwide cinematic works. Moreover, it explores the challenges confronted by professionals within the seventh artwork, together with matters related to the movie business.
The pageant is open to the general public freed from cost on weekdays from 5:00 PM to 10:00 PM and on weekends from 5:00 PM to 12:00 AM. The pageant goals to assist and strengthen native and GCC cinema skills whereas selling the expansion of the movie business within the UAE and the GCC. As well as, it celebrates the wealthy cultural heritage of the Emirates, significantly the historic Saruq Al-Hadid space courting again to the Iron Age, and the varied ecological life within the Al Marmoom Desert Conservation Reserve, which makes up 25% of Dubai’s complete space and is acknowledged as the biggest unfenced nature reserve within the UAE.
The pageant is held beneath the theme ‘Tales at One with Nature’ and is held in collaboration with varied private and non-private entities in Dubai. Notable companions embody Dubai Movie And TV Fee as lead companion, Proudly from Dubai (an initiative of Model Dubai) as F&B Associate, and Dubai Media Included, Awaan TV and UAE Media Council as media companions. As well as, a number of organizations corresponding to Dubai Municipality, Dubai Electrical energy and Water Authority (DEWA), Dubai Police, Dubai Company for Ambulance Providers, Dubai Civil Protection, Dubai’s Division of Financial system and Tourism and Hala Journey (Careem) are supporting the occasion. VOX Cinemas, Sandooq Al Watan, Vision3000, Gamma Engineering, Raindance, Rashid Heart for Folks of Willpower, Al Jalila Cultural Heart for Youngsters, Mohammed Bin Rashid Area Heart and Akaas Visible Arts contribute as Content material Supporters.
#DubaiDestinationsCampaign
The newest winter marketing campaign #DubaiDestinations highlights the points of interest and experiences that make the emirate the most effective locations on the planet this season. The joint marketing campaign combines compelling content material from various stakeholders and creatives to inform the story of Dubai’s rise as one of many world’s high winter locations. The marketing campaign will run till February 2024 and encourages residents and guests to discover Dubai’s various leisure, eating, journey and family-friendly actions throughout the winter months.
The #DubaiDestinations marketing campaign is being rolled out throughout digital, broadcast, print and outside media to make sure it reaches a variety of native and worldwide audiences. Model Dubai is executing the marketing campaign in collaboration with varied stakeholders and the inventive media group.
